Examples of luring techniques and how the right equipment can help you:Surface, Top-water and or Buzz baitsThese act almost like a spinner bait, but with a flat blade that enables it to surface with speed and is a popular choice for many a bass fishermen. These lures attracts the attention of the bass by creating a disturbance along the surface, somewhat like a minnow,  triggering their basic feeding instincts and hunter impulse to strike.Carolina RigA variation of the standard, so-called  ‘Texas Rig’ (see below),  great for use with plastic worms or other soft bait. Most expert bass anglers suggest using a heavier weight around 1/2 -1oz or more. Slide the weight onto the line, follow with three plastic beads, a barrel swivel, and a leader line (somewhat smaller than the main line).What this allows the bass angler to do is to get the bait to ‘drop down’ to the floor with speed and is especially recommended for fishing deep waters. The movement of the leader allows the bait to swim and rise above the bottom, and fall slowly down. For most beginners this is easy to do and practice and is very versatile to get your routine rigging and tackle skills to improve.Crank baitBasically these are lures made from a variety of materials, including hard plastic or wood. They have  an added feature of a diving lip on the front effectively simulating  the movements of natural prey by it’s wobbling, diving and swimming actions. This entices the bass to strike. The general rule of thumb is the larger the lip, the deeper it can dive.Jerk baitsA seasoned favorite amongst bass anglers, for top-water, as well as suspended bass fishing. longer minnow-shaped plugs, available in lots of different sizes and colors. As a surface, top-water bait with a slight twitch-and-stop type of retrieve, or possibly even as a  more slow-and-steady retrieves underwater. Another way to fish these lures is to use suspending jerk baits that typically dive deeper, jerking it, almost teasing and tempting the bass to come up and bite it.JigsThese take the shape of rubber or plastic skirts, soft plastic baits for bodies, instead of skirts. Most bass experts combine them with a frog, or a plastic bait as a “follower’(plastic worm, crawfish.Lipless Crank baitThese are generally sinking-type lures, made from plastic, sometimes with numerous rattles inside for noise, , vibrations and basically trying to cause disturbances underwater.PoppersTop water lures that carry long-range punch. Retrieve with these kinds of lures are fast, jerky or move in one spot for a duration of time. Can be quite effective if you trying to figure out ‘where the fish are’. I like to use these when I first hit an area just to generally test the waters, so to speak.Soft Jerk baitUsed pretty much in the same manner as a regular jerk bait, but can be dropped to the bottom quite successfully and also used to tease  the deep-water predator who is swimming around searching for food.Spinner baitsIt is very similar to a jig, but with a blade that runs above the hook, and spins to imitate a bass favorite as well: fish.Texas RigNamed specifically for standard rigging with a  plastic worm. Use a sliding weight, usually bullet shaped, and a hook sufficient for the size worm you have chosen. Sharpen the hook and stick the point of the hook directly into the worm head, bring it out the side about 1/8 – 3/16″ below the entry and then thread it again. Rotate the hook around so the point is facing the worm’s body.Lay it over the side to see where it should enter in order to hang straight. Position the work straight onto the hook if it is hanging.

NOTE: if the worm is twisted, your line and action will pay the price  and it will be less effective.